Retailers and packaging experts alike have discovered new ways to be green without sacrificing function in response to the growing demand for sustainable product packaging.
This eBook explores the benefits and actionable steps packaging experts can take to optimize sustainability and meet consumer demands.
Consumers want environmentally friendly packaging in addition to eco-friendly products
Consumers are willing to pay more for green, but they would also buy more sustainably packaged products if more of them were available and better labeled, according to consumer trends. The increased demand for alternative packaging is supported by data and demonstrates a clear consumer preference for more environmentally friendly products.
One of the most important aspects of developing a viable solution to build sustainable packaging is to develop all concepts concurrently. Concurrent Development facilitates cross-departmental collaboration by allowing the processes of content and artwork development, simulation, and validation to run concurrently. It also ensures that quality, regulatory compliance, and package performance are not jeopardized.